All Marketing Production and Fulfillment

• Identifying and Matching Your Needs to a Fulfillment Provider
  

  Choosing a fulfillment partner is more than picking a vendor with a flashy website or a slick marketing pitch. Picking a fulfillment partner, as with any third-party vendor, means matching your needs to their core capabilities. While it may seem like a “no brainer” to identify your own fulfillment needs and then evaluate vendors based on those needs, it’s often more challenging than people realize.Choosing a fulfillment partner is more than picking a vendor with a flashy website or a slick marketing pitch. Picking a fulfillment partner, as with any third-party vendor, means matching your needs to their core capabilities. While it may seem like a “no brainer” to identify your own fulfillment needs and then evaluate vendors based on those needs, it’s often more challenging than people realize.
• Meeting the Compliance Challenge
  

  With the possible exception of those who create them, not many people like rules and regulations. But, like death and taxes, they’re here to stay. And whether they stem from government statute or corporate mandate, marketers must follow them when positioning and promoting their companies’ products and services.
• What Makes Marketers Lose Sleep at Night
  

  As a marketing professional, you’ve probably experienced your share of sleepless nights. If so, you’re not alone. Search the internet and you’ll find an assortment of articles, blogs and surveys listing the top issues that make marketing executives toss and turn.
• Is Your Fulfillment Company Part of the Problem or the Solution?
  

  When you think about all the things that can disrupt your business operations, you probably think of hurricanes, floods, earthquakes, fires, power outages and computer malfunctions. Companies should be concerned about such events, given the enormous losses left in the wake of disasters like Hurricane Katrina in 2005, and – more recently – 1,000-year floods in Tennessee, Kentucky and Mississippi; several blizzards along the Atlantic coast; and the annual outbreak of wildfires in California and Arizona.
• Special Report: Solve Document Retention Dilemmas with Integrated Digital Archiving
  

  If you were asked to list the key elements of a marketing campaign, your list would probably include: Products, pricing and distribution; Market segmentation and positioning; Budget; Marketing objectives and metrics; Media mix; Campaign themes, design elements, offers, key messages and calls to action ; Production and fulfillment; Analysis of results. If you’re like most marketers, your list probably didn’t include “document retention.” But it should because, thanks to an increasingly complex regulatory and business environment, the need for document management, retention and archiving has never been greater.
• Human Resources Solution
  

  Right information to the right people
• Mastering Your Distributed Marketing Challenges
  

  Join Target Marketing’s Editor in Chief, Hallie Mummert and Sam Moore, President of Resonetrics LLC as they discuss how a web-based distributed marketing system can help reduce costs, ensure brand consistency and support campaign personalization.