Choosing a fulfillment partner is more than picking a vendor with a flashy website or a slick marketing pitch. Picking a fulfillment partner, as with any third-party vendor, means matching your needs to their core capabilities. While it may seem like a “no brainer” to identify your own fulfillment needs and then evaluate vendors based on those needs, it’s often more challenging than people realize.Choosing a fulfillment partner is more than picking a vendor with a flashy website or a slick marketing pitch. Picking a fulfillment partner, as with any third-party vendor, means matching your needs to their core capabilities. While it may seem like a “no brainer” to identify your own fulfillment needs and then evaluate vendors based on those needs, it’s often more challenging than people realize.