If you were asked to list the key elements of a marketing campaign, your list would probably include: Products, pricing and distribution; Market segmentation and positioning; Budget; Marketing objectives and metrics; Media mix; Campaign themes, design elements, offers, key messages and calls to action ; Production and fulfillment; Analysis of results. If you’re like most marketers, your list probably didn’t include “document retention.” But it should because, thanks to an increasingly complex regulatory and business environment, the need for document management, retention and archiving has never been greater.