Innovative Fulfillment Solutions for a Major Insurance Company
A major insurance company saves more than $1,000,000 annually by optimizing their communications through a combination of offset and digital print.
CLIENT: One of the nation’s largest insurance companies, selling a variety of group, individual, and Medicare products.
MARKET: Insurance products.
NEED: Web-based ordering of dynamic, relevant, and personalized enrollment kits and booklets using a combination of offset and digital printing.
SITUATION
- An insurance provider that was using an undifferentiated
two-pocket enrollment kit in a highly competitive selling
environment.
- Desired a better projection of the company’s customer focused
philosophy.
- Needed more cost effective and efficient ways to
communicate their messages.
- Needed to keep all new and existing communications
compliant with state insurance regulations across all
jurisdictions (including updating affected materials
when new rules were introduced).
SOLUTION
- Optimization analysis to review all communication
streams for relevancy, redundancy, redesign, or
elimination.
- Marriage of offset print and digitally produced materials
to create the most cost-effective and impactful final
product.
- Implementation of Web-based system for brokers and
sales representatives to create compliant, customized,
and relevant communications for enrollees.
- Seamless integration with client’s existing systems and
processes.
BENEFITS
- Reduce print, obsolescence, freight, and management
costs from 30% to 50% through communication
optimization.
- Boost enrollment rates through greater relevancy and
personalization of communications.
- Ensure compliance and control through custom-tailored,
rule-based systems.
- Gain competitive advantage through professional
presentation of products.
- Improve accuracy and timeliness of orders as well as
overall customer experience.
CRITICAL SUCCESS FACTORS
- Realized $1,000,000 annualized cost savings by reducing
print, obsolescence, freight, and management time to
make a major positive impact on marketing ROI.
- Increased management control and oversight of the
print and fulfi llment process.
- Built goodwill among internal and external customers.
- Received a customized solution with world-class
technology support from a partner that knows the
industry.
- Gained competitive advantage in the market place.