Innovative Fulfillment Solutions for a Major Insurance Company

Topics: Marketing Fulfillment: Best Practices

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A major insurance company saves more than $1,000,000 annually by optimizing their communications through a combination of offset and digital print.

CLIENT: One of the nation’s largest insurance companies.
MARKET: Insurance products.
NEED: Web-based ordering of dynamic, relevant, and personalized enrollment kits and booklets using a combination of offset and digital printing.

SITUATION

  • Using an undifferentiated, two-pocket enrollment kit in a highly competitive selling environment.
  • Wanted a better projection of the company’s customer-focused philosophy, while using a more cost effective and efficient way to communicate their messages.
  • Needed to keep all new and existing communications compliant with state insurance regulations across all jurisdictions both moving forward and retroactively.
Boosted enrollment rates through greater relevancy and personalization of communications.

SOLUTION

  • Used optimization analysis to review all communication for relevancy, redundancy, redesign, or elimination.
  • Married offset print and digital materials to create the most cost-effective and impactful final product.
  • Implemented web-based system for brokers and sales representatives to create compliant, customized, and relevant communications for enrollees.
  • Seamlessly integrated with client’s existing systems and processes.

BENEFITS

  • Reduced print, obsolescence, freight, and management costs up to 50% through communication optimization.
  • Boosted enrollment rates through greater relevancy and personalization of communications.
  • Ensured compliance and control through customtailored, rule-based systems.
  • Gained competitive advantage through professional presentation of products.
  • Improved accuracy and timeliness of orders as well as overall customer experience.
A customized fulfillment solution with world-class technology support from a partner that knows the industry.

CRITICAL SUCCESS FACTORS

  • Realized $1,000,000 annualized cost savings by reducing print, obsolescence, freight, and management time to make a major positive impact on marketing ROI.
  • Increased management control and oversight of the print and fulfillment process.
  • Built goodwill among internal and external customers.
  • A customized solution with world-class technology support from a partner that knows the industry.
  • Gained competitive advantage in the market place.

To learn more about Iron Mountain Fulfillment Services please contact us at (866) 563-IMFS or visit www.ironmountain.com/fulfillment.


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