The Fania catalog is viewed as the Motown of Latin music. Some of the artists that you will recognize Tito Puente, Celia Cruz, Hector Lavoe, Willie Colon, Ruben Blades, and of course the Fania All Stars. This music is a big part of American culture. It's basically a cultural institution for Hispanics in the US.
When we started with the purchase, we found many different formats, some of which were not in the best condition. Everything from 1/4 inch masters to golden DVDs, to DAT tapes. For that reason, we knew we had to make a move fairly quickly to be able to maintain and actually save some of these tapes from becoming moldy and deteriorating. Luckily we've been able to restore a lot of these and bring them up to speed and bringing them up to newer technology. What we had to do is go and basically catalog all these assets and then begin to sort them so we had them in an organized fashion.
Iron Mountain was key in helping us set that process up so that we could have the categorization and the classification done on all the assets. The great thing about Iron Mountain is we don't have to actually take the asset out and ship it and turned it over to a DJ. They have the studio onsite. We can pull the tapes out, have them transferred, have them digitized and sent to us on a link within a day to have those seeded out to different DJs and then they can transfer a format to us while maintaining the original asset there, safely kept. If it has mold on it, they will remediate the mold, clean it, the quality of the studio work going on up there with Iron Mountain is top notch. The value of working with Iron Mountain for us has been two fold. It's been able to maximize our revenues as a company and also preserve part of the Latin cultural history here.
In today's ever changing music industry landscape, it makes Iron Mountain's role even more important to take care of the assets to prepare them for the next digital format that every once in a while we'll get a call from a family member of an artist or an artist themselves and they're just amazed that they just ran across their music somewhere. They're just happy as can be that it's available and that the music lives on.