Big data is no longer just for the Fortune 500—thus demand for
data protection and recovery continues to rise exponentially.
Today’s businesses increasingly depend on IT infrastructure
for large-scale applications: Customer resource management
(CRM), enterprise resource planning (ERP), and eCommerce,
just to name a few.
Data is the lifeblood for businesses of all sizes, whether it’s
structured block data—including enterprise systems data
and transactional data—or file data, the documents and
media files users generate. And that’s just actively used
data, the day-to-day files everyone needs to keep the business
running. Organizations also constantly archive data,
which requires additional capacity over time.
The sheer amount of data a business generates is predicted
to continue increasing at staggering levels. In fact,
IDC and EMC suggest that the digital universe will double
every two years, predicting that storage growth could
reach 4,000 exabytes (40 trillion gigabytes) by 2020.1
But managing expanding amounts of data is challenging—
and with myriad options, IT must choose a solution that
meets current and future needs while fitting within flat or
even decreasing IT budgets. An additional consideration
is the burden on existing IT staff to continue managing
data storage, backup and recovery, and disaster mitigation
strategies along with other pressing tasks—without increasing
IDC And EMC Suggest That The Digital Universe Will Double Every Two
Years, Predicting That Storage Growth Could Reach 4,000 Exabytes
(40 Trillion Gigabytes) By 2020.1
Is Your Business At Risk?
of respondants indicate their
business was behind the curve
for data protection maturity
While backup and recovery is critically important, many
businesses don’t view it as such. In fact, an EMC survey
indicates that about 20% of businesses change their protection
profile annually.2 In situations where backup and
recovery are manual or labor-intensive processes, IT staff
can be spread too thin to properly retrain on new processes
or even consider configuring more automated
options, increasing risk of error or downtime.
In the EMC Global Data Protection Index Survey of 3,300
IT decision makers in 24 countries,2 87% of respondents
indicated their business was behind the curve for data
protection maturity. Further, 71% were not fully confident
of their ability to restore their data—and many of these
also indicated they had never conducted a test to ensure
their backups could be restored.
71% of respondants indicate they’re
not fully confident in their
ability to restore data2
Data loss and unplanned downtime can cost businesses
as much as $1.2 trillion. In the event of unplanned downtime—
such as hardware failure, IT security breaches, manmade
or natural disasters, unexpected patches, or software
updates—87% of businesses are not fully confident that
data can be restored.2
Understanding where your organization currently falls on
the data protection maturity scale can help you evaluate
and predict its data storage and recovery needs.
Data Protection Maturity Model—Where Does Your Business Fall?
There are four categories of businesses in the data protection maturity model referenced in the EMC survey: laggards,
evaluators, adopters, and leaders.2
The Laggards category represents more than a third (36.8%)
of survey respondents, and consists of organizations that
have some data protection, but low confidence in their
ability to recover. Backup only is the core component of
this category’s data protection strategy. These organizations
may have older or out-of-date backup systems, and
may have never tested their ability to restore data. For Laggards,
data recovery may take more than a full business
day; this amount of downtime can be quite costly for organizations
in this category.
In the Evaluators category, representing half (49.5%) of surveyed
respondents, there are doubts about the ability to restore
data, and they may or may not have tested whether
or not data can be restored. Replication is core to Evaluators’
data protection strategy and recovery time can be six
to 24 hours.
Organizations in the Adopters category represent a smaller
portion (11.3%) of survey respondents. They have more robust
data protection strategies, with active-active instances at the
core that possibly include more than one method, including
backup, deduplication, and offsite replication. These organizations
are moderately confident in their ability to restore
data, but recovery time may take from two to five hours.
The Leaders category represents only a fraction (2.4% of
surveyed respondents. This category consists of businesses
with disaster-tolerant replication, with standby and/or virtualized
servers at the core of their data pro-tection strategy.
They are very confident they can restore data with minimum
1 John Gantz and David Reinsel, “The Digital Universe in 2020: Big Data, Bigger Digital Shadows, and
Biggest Growth in
the Far East – United States,” IDC, February 2013.https://www.emc.com/collateral/analyst-reports/idc-digital-universe-united-states.pdf
2“EMC Global Data Protection Index,” EMC, December 2, 2014.http://www.emc.com/microsites/emc-global-data- protection-index/index.html