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Resources
Marketing Production and Fulfillment
Click on the documents below to tap into over 40 years of our fulfillment related experience.

Marketing Fulfillment and Production Articles, Whitepapers, and More

Article Reprints

Target Marketing: How Fast Is Your Fulfillment? July 2009.

DM News: It's Easy Being Green - With the Right Tactics. March 2009.

Target Marketing: Continuous Improvement. October 2008.

BtoB Marketing: Go 'Green' to Reduce Marketing Fulfillment Costs. August 2008.

Manage Smarter: 'Dash' to More Effective Marketing. June 2008.

DM News: Control Costs by Consolidating Mail. June 2008.

DM News: Maximize Your Mail Campaign. May 2008.

Target Marketing: Redesigned for a Better ROI. February 2008.

DMNews: VDP Lifts ROI. September 2007.

Manage Smarter: Meet New Marketing Challenges. August 2007.

Browse White Papers

New Techniques and Technologies

Going ‘Green’ for Earth Day and Beyond

Making 'Green' Marketing More Fulfilling

Fulfillment - Do it Yourself or Outsource?

Customer Centricity: Cornerstone of Greater Profitability

Integrated Communications Build Stronger Customer Relationships

Dash to More Effective Marketing: Using a Dashboard Approach to Monitor Collateral & Fulfillment Performance

For a Better Response: Make Print Communications Relevant and Personal

Make the Most of Your Marketing Resources

Collateral Rationalization: Making Collateral Pay Its Own Way

Design on Demand: Technology to Deliver Your Message, Your Way

Electronic Kitting: Functional Fulfillment for the 21st Century

X-Marks the Spot: SOAP Services and XML Defined

Personalization: Getting Your Message Heard

Electronic Documentation: Making This Technology Work for Your Business Needs

Utilizing Digital Printing to Enhance Your Marketing Fulfillment Program


Privacy & Security; Compliance

Better Information Management (Total Document Life Cycle)

Can Your Company Meet the Compliance Challenge?

Privacy and Security: What's the Risk to Your Company?


Evaluating Costs and ROI

Increasing Collateral ROI--Four Areas to Consider

Marketing 'Smarter' in a Difficult Economy


Getting the Most from Your Fulfillment Program

Customer Focus Starts with Internal Communication

Reengineering

Protecting Brand Integrity in Marketing Collateral

Fulfillment: Your Partner in Enhancing Marketing Effectiveness

Enhancing Relationships with Client-Centric Communications

Identifying and Matching Your Needs to a Fulfillment Provider

How to Use Your Marketing Dollars Effectively in a Down Economy (Special Issue by M.H. "Mac" McIntosh, CBC)

Is Your Fulfillment Program Reaching Its' Full Potential? (And would you know if it weren't?)

Your Fulfillment Program: Assessing and Implementing Quality Assurance

Inventory Accuracy: If You Think Poor Inventory Tools Aren't Costing You, You'd Better Think Again.

General Fulfillment Topics

Profitable Customer Relationship Management Builds on Strategy and Technology

Information Management

How audits help marketers keep their fulfillment programs in optimal shape