Iron Mountain Introduces Enforcement Service for Protecting Brands and Intellectual Property Online at the INTA Annual Meeting
Market-Driven Offering Protects Corporate Identity and Brands with Real-Time Internet Monitoring and Searching for Infringement
TORONTO - INTA Annual Meeting, Booth #815 - May 8, 2006 -
Iron Mountain Incorporated (NYSE:IRM) today announced the introduction
of its new Enforcement Service for protecting brands and intellectual
property online here at the International Trademark Association (INTA)
Annual Meeting. The Enforcement Service is part of Iron Mountain's
portfolio of Domain Name Management solutions and helps customers
protect their corporate identity and brands on the Internet in a
pragmatic way, with real-time monitoring and easy-to-interpret reports.
As the global leader in information protection and storage services,
Iron Mountain has the expertise and experience to address complex
information challenges including the protection and enforcement of a
corporation's identity online.
Through custom, client-controlled, continuous Internet monitoring,
Iron Mountain's Enforcement Service gives companies the power to
detect, track, and analyze potential and imminent threats to corporate
identity. The industry's most sophisticated tool both to manage and
protect intellectual property, the Enforcement Service provides clients
a secure, multi-user environment where employees from such diverse
functional groups as legal, marketing, and product development can
easily share information and collaborate to monitor the company's
online presence and to track and maintain trademarks, brands, patents
and products. Customers can now understand how much an abuse incident
may be impacting their business and take steps to recover lost revenues.
“At Certified Angus Beef, our brand is a mark of the world's premium
brand of fresh beef. To maintain this highest standard, we need to
proactively protect the use of our trademarks and our name,” stated
Brent Eichar, senior vice president at Certified Angus Beef. “Companies
like Iron Mountain and its Enforcement Service help us to effectively
protect our brand and ensure that only licensed distributors,
restaurants and retail stores use the Certified Angus Beef ® trademarks
to promote the product.”
“Just as intellectual property is becoming the cornerstone of the
U.S. economy, the challenges of managing and protecting it are more
complex than ever. Companies must be able to find and act on
infringement more quickly in order to control it,” said Jennifer Brock,
director of product management at Iron Mountain. “Iron Mountain's
Enforcement Service provides the right set of customizable monitoring
and searching tools plus human experience and knowledge to address
those challenges.”
The Enforcement Service's powerful, automated search engine
continuously crawls the Internet for brand asset and intellectual
property references, including blogs, web content including auction
sites, domain name registrations, search engines, registries, patent
databases and message boards. It then uses proprietary “push”
technology to automatically deliver incidences of potential
infringement - as often as daily - to various contacts in the
organization for maximum efficiency and rapid response. The Enforcement
Service can track for patent applications, newsgroup activity, logos,
offensive associations, trademark infringements, unauthorized linking
relationships, and copycat sites. It generates reports which
graphically break information down into useful categories to facilitate
analysis and action.
At the same time, the Enforcement Service provides full trademark
and patent management capabilities. The system automatically populates
with data on all company-owned trademarks, including prosecution
history, correspondence, graphic mark, and owner. For patents, it
automatically loads data including abstracts, process diagrams,
inventors, classification, and prior art, and permits sorting by useful
categories such as patent issue/reissue dates. The Enforcement Service
provides single-source management for this information, which is of
particular value to companies with decentralized operations,
complicated legal organizations, or that have grown through acquisition.
“Iron Mountain's Enforcement Service makes managing IP simple and
proactive,” said Brock. “Its enforcement capabilities clear the
Internet smoke screen to deliver actionable items in transparent,
logical form. It is an indispensable tool to doing business in a global
online economy, where risk reduction, cost management and consistency
are paramount.”
Iron Mountain's Enforcement Service offers the following unique benefits:
- Around-the-clock support: log in any time, get new results
constantly, and use the dynamic links to quickly navigate source
materials
- A high degree of flexibility and refinement when setting up search
parameters, including Boolean searching to limit/narrow data and to
create custom prioritization schemes § Searching against a picture or
logo
- Monitoring of trademark and patent applications for similar terms and/or competing technologies
- Identification of domain name registrations that include terms similar to trademarks, on a daily basis
- Graphical reporting for results that are easy-to-read and interpret
Iron Mountain works with globally recognized corporate customers and
law firms that typically require sophisticated tools and dedicated
personal service to help them consolidate and manage domain name
portfolios of 50 to 15,000 domain names located at multiple registries,
registrars and internal business units. As these companies' brands and
corporate identities are increasingly tied to the global capabilities
of the Internet, management and protection of associated domain name
records becomes a critical task. With the introduction of Iron
Mountain's Enforcement Service, customers have a superior professional
online tool for online brand and corporate identity protection.
Iron Mountain's Enforcement Service is powered by ULTRA™; a
technology supplied by Iron Mountain partner Avestar-IP, LLC, and will
be available starting this month. Customers can access the Enforcement
Service via the Iron Mountain Connect Domain Name Center portal. The
service is a separate option, and offers flexible configurations for
various amounts of users and keywords.
Iron Mountain will demonstrate its Enforcement Service this week at
the International Trademark Association (INTA) Annual Meeting in
Toronto, Canada, May 7-10th (Booth #815).
About Iron Mountain Digital
Iron Mountain Digital is the world's leading provider of data
backup/recovery and archiving software as a service (SaaS). The
technology arm of Iron Mountain Incorporated offers a comprehensive
suite of data protection and e-records management software and services
to thousands of companies around the world, including technology escrow
and domain name records management services. For more information about
Iron Mountain's domain name services, please visit www.ironmountain.com/dnm.
About Iron Mountain
Iron Mountain Incorporated (NYSE:IRM) helps organizations around the
world reduce the costs and risks associated with information protection
and storage. The Company offers comprehensive records management and
data protection solutions, along with the expertise and experience to
address complex information challenges such as rising storage costs,
litigation, regulatory compliance and disaster recovery. Founded in
1951, Iron Mountain is a trusted partner to more than 90,000 corporate
clients throughout North America, Europe, Latin America and the Pacific
Rim. For more information, visit the Company’s Web site at www.ironmountain.com.
Contact:
Laura Sudnik
Public Relations
Iron Mountain
Phone: 617-535-2907
laura.sudnik@ironmountain.com
Maria Doyle
Public Relations
dmmkdoyle@comcast.net
(781) 964-3536