The hidden cost of data flaws: Australian firms face significant annual losses

Press Release

Data flaws are impacting the bottom line for large Australian firms, including those in ecommerce. Learn how addressing these inaccuracies can lead to improved customer experiences and boosted profitability.

4 June 20252  min
Busy office setting

Ecommerce News AU focuses on the significant financial implications of data flaws for large Australian firms, reporting an annual cost of AUD $493,000. This article specifically examines how data inaccuracies can hinder ecommerce businesses, affecting everything from inventory management and customer personalisation to marketing effectiveness. It emphasises the need for robust data quality frameworks to ensure accurate customer insights and seamless operations, ultimately driving better sales and reducing avoidable costs in the highly competitive ecommerce landscape.

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