The elephant in the data center


What is dark data and why does it matter?

November 29, 20237 mins
IM data center employee inside the server room

The elephant in the data center

‘Dark data’, a term coined by Gartner, is defined as the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes. Like dark matter, dark data takes up huge amounts of space in data centers and is virtually invisible. This doesn’t mean we can ignore it. I think it’s worth taking a moment to think about the nature of dark data, its impact, and what we might be able to do to improve things.

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