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Never before has it been made clearer that it's time to rethink the way companies collect and use consumer data.
It hasn't been long since the implementation of Europe's GDPR, and we've already seen fines surpassing the €100 million mark for British Airways and Marriott International and, potentially, fines running into billions for Facebook. In addition, there are the costs which are much harder to quantify, like reputational damage and the urgent need to implement privacy by design as a default. It's hardly surprising that consumers are growing ever more distrustful in a time when personal privacy faces a constant assault from global corporations; consumer-facing online services being among the biggest offenders. Never before has it been made clearer that it's time to rethink the way companies collect and use consumer data.