The GRAMMY Museum® uses Smart Vault to support fan access to its digital collections

Customer Success Stories

The GRAMMY Museum is an interactive celebration of the power of music occupying a vibrant new space in downtown Los Angeles. It is a vibrant place in Los Angeles where all types of music lovers can come together and explore their passion. Four floors of cutting edge exhibits, interactive experiences and films provide a one-of-a-kind visitor experience.

November 3, 20228 mins
The GRAMMY Museum® uses Smart Vault to support fan access to its digital collections.

The GRAMMY Museum is an interactive celebration of the power of music occupying a vibrant new space in downtown Los Angeles

It is a vibrant place in Los Angeles where all types of music lovers can come together and explore their passion. Four floors of cutting edge exhibits, interactive experiences and films provide a one-of-a-kind visitor experience. More than two dozen exhibits from rock and hip-hop to country, classical, Latin, R&B, jazz and thought-provoking educational and public programs featuring films, lectures and performances including a 200 seat state-of-the-art Clive Davis Theater.

“The GRAMMY Museum® has thousands of unique, one-of-a-kind, rare performances and interviews in our archives from the Museum’s Clive Davis Theater programs, which have run since 2010. Safely archiving the digital recordings of these performances is critical to our production team. Partnering with Iron Mountain Media & Archive Services has given us the tools we need to digitally archive, protect and retrieve this data on demand. With the launch of our COLLECTION:live streaming platform, our storage needs were growing exponentially. The Iron Mountain Media & Archive Services Smart Vault service meets our large data storage/retrieval needs with room for us to expand as our technology evolves.”
— Michael Rohrbacher, Technical Director, the GRAMMY Museum®

SITUATION

When the pandemic hit in March of 2021, like everyone else the GRAMMY Museum® was forced to close its doors to the public. Although the Museum was already planning to launch an online streaming service to provide audiences with remote access to its thousands of hours of performances, interviews, and Q&As, the pandemic served as a forcing function. The Museum pivoted quickly to launch Collection: LIVE, its new streaming service, but this meant it needed a way to securely store and access the enormous trove of digitized content that the Museum wanted to offer to its viewers.

SOLUTION

Already an Iron Mountain Media & Archive Services client for secure, climate-controlled private vault storage of its physical museum collections, the Museum turned to Iron Mountain Media & Archive Services' Smart Vault platform for highly secure, customizable access to its thousands of hours of footage. Iron Mountain Media & Archive Services provided a flexible metadata scheme that can be modified as the Museum's needs change, and as metadata for these digital and digitized assets is enriched over time for enhanced searchability and organization. In addition, Iron Mountain Media & Archive Services is providing its Content Localization As A Service offering so that the Museum can easily and quickly translate, transcribe, and subtitle all of its video content.

CLIENT VALUE

Iron Mountain Media & Archive Services is proud to serve as the Official Preservation Partner of the GRAMMY Museum®. The use of Smart Vault and Content Localization services from Iron Mountain has overall vastly improved the accessibility of the GRAMMY Museum®'s content for its online audiences via both its website and the Collection:LIVE streaming service. In addition, it's now much easier for the Museum's staff to manage and curate its assets to create unique online experiences for music fans.

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