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The Information Supercycle: Europe is ready for AI. Is your information?
Discover the findings shaping the next phase of enterprise AI — and learn what they mean for European organisations scaling AI with confidence.
Your AI challenge isn't just AI. It's your information.
AI models are advancing at extraordinary speed. But moving from AI pilots to enterprise-scale impact requires something more fundamental: trusted, governed, and accessible information.
Across Europe, organisations are looking to harness AI to enhance competitiveness, innovation, and productivity. Yet legacy complexity, fragmented dark data, and infrastructure bottlenecks prevent organisations from turning AI ambition into scalable ROI.
The opportunity is not simply to adopt AI. It is to make your information ready for what comes next.
The cost of dark data
As much as a third of enterprise data can be considered ROT.
Another 52% is dark data with unknown value, at least a portion of which is almost certainly more ROT.1
Download the report >>Moving from AI experimentation to real-world deployment requires an end-to-end strategy built on four critical shifts:
Moving from AI experimentation to real-world deployment requires an end-to-end strategy built on four critical shifts:
The AI Readiness Gap
AI innovation is accelerating. Is your information keeping up?
61%
of enterprise data remains trapped in legacy systems and inaccessible for AI tools.
70%
of business leaders admit they cannot effectively track the lifecycle of data used in AI models.
86%
of organisations report that AI initiatives were delayed or disrupted by poor data quality over the past 12 months.
Source: The Information Supercycle Global Research Report
You can't scale AI without trust
To adopt AI safely and responsibly, European enterprise leaders need complete clarity on 5 essential questions:
