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Iron Mountain Executive Forum

Unlocking brand heritage to power the future.

What if your past was your greatest asset? Join a conversation between senior leaders on transforming legacy into lasting market advantage.

November 4, 2025 | McLaren Technology Centre, Woking, UK

 

As brands ready themselves for AI, managing the intersection of physical and digital data has become one of the biggest challenges (and opportunities) for today’s leaders. Legacy is no longer just about archives, it is the hidden value embedded in years of culture, assets, and content waiting to be unified, governed and activated through AI.

At Iron Mountain, we help organisations bring structure to complexity, connecting disparate data, applying intelligence, and unlocking new ways to engage and evolve. With trusted expertise in security, governance and platform enablement, we empower brands to turn their legacy into strategic advantage — and ensure it’s ready for what comes next.

exhibition of historical costumes

RSVP

This event is by invitation only and to a limited elite of C-level leaders.

MC Laren Technology Centre interior

The experience

This is a forum for senior decision makers across brand, marketing, operations, and technology. The agenda is designed to spark meaningful conversation on how to manage heritage assets with purpose while creating opportunity for growth.

McLaren at the edge of legacy and innovation: a conversation on what it takes to stay ahead.

We are pleased to announce Matt Dennington, Co-Chief Commercial Officer of McLaren Racing, Paul Maker, CTO of AIIMI, and Karen Feldman, CMO of Iron Mountain, to our program.

These leaders will share their perspectives on how iconic brands navigate how their brands balance legacy with innovation in fast-moving environments, and how enterprise data can be unified, governed and activated to unlock scalable AI.

McLaren Technology Centre, Surrey

A full-day executive forum exploring brand, innovation, AI, and the value of legacy in a data-driven world.

9:00am – Arrival and Breakfast Served

Begin the day with coffee and breakfast in an iconic space designed for performance and possibility.

9:30am – Opening Remarks and State of the Nation

A strategic opening to the day, reflecting on Iron Mountain’s evolution — from physical foundations to digital transformation and AI-driven opportunity.

Speaker: Iwona Sikora, SVP & GM, EMEA

Morning Sessions

  • Principles for Successful AI Transformation

What does it truly take to deliver AI at scale? This keynote explores the mindset, strategy, and leadership principles behind the world’s most effective AI programmes.

Speaker: Danilo McGarry, AI Advisor and Podcaster

Host: Bernadette Wightman, CEO, Iron Mountain

  • Interactive Workshop: The Role of AI in Your Business Today

A peer-led discussion exploring three pivotal questions: How is AI being used today? What would an ideal AI future look like for your business? And how do you overcome those challenges?

Facilitator: Sabrina Dar, Head of Enterprise Sales, Iron Mountain

  • Information Governance in the Age of AI

As digital ecosystems scale, so too must the policies and frameworks that govern them. This session explores the critical role of AI governance, emerging regulation, and the evolving responsibilities of data leaders.

Speaker: Julia Bonder-Le Berre, Head of Privacy, Iron Mountain

12:30pm – Lunch and Networking

Step outside to enjoy a relaxed lunch and continue conversations with fellow executives.

Afternoon Sessions

  • Interactive Workshop: From Data Challenge to Opportunity

A hands-on session for leaders ready to transform data into a strategic advantage. Despite years of digital transformation, most enterprise data remains unused, unseen or siloed: a hidden asset waiting to be activated. This workshop dives into the realities of dark data and fragmented estates, and explores how discoverability, accessibility and alignment can turn today’s data challenges into tomorrow’s competitive edge.

Facilitator: Owen Walker, Digital Business Lead, Iron Mountain and Paul Maker, CTO, AIIMI

  • Brand Heritage Spotlight: Shaping the Platform Roadmap

Discover the latest advancements in Iron Mountain’s new Asset Monetization Platform AMPlify, and get an early look at what’s coming next. This is your opportunity to influence the roadmap, share your priorities, and ensure the platform evolves in ways that deliver maximum value to your business.

Speakers: Kevin Thomas, SVP Incubation, and Rodrigo Coelho Ferreira, Head of Product, Iron Mountain

  • CMO Fireside Chat: Brand, Legacy and the Digital Future

Balancing legacy, innovation, and purpose in a fast-moving digital world. A conversation on how to evolve a brand without losing its core identity.

Speaker: Karen Feldman, CMO, Iron Mountain

  • Exclusive Tour of the McLaren Technology Centre

Experience the heritage, culture and innovation behind one of the most iconic performance brands in the world. A private, behind-the-scenes tour in small groups led by McLaren.

  • McLaren Leadership Perspective

Hear how McLaren Racing approaches storytelling, innovation, and partnership to build brand equity — and stay ahead in a high-performance environment.

Speaker: Matt Dennington, Co-Chief Commercial Officer, McLaren Racing

Moderator: Bernadette Wightman, SVP Commercial, Iron Mountain

5:00pm – Reflections and Close

A chance to reflect on the day’s themes, share takeaways, and look ahead to continued collaboration.

Led by: Iwona Sikora, SVP & GM, EMEA

Evening Program

Unwind after the day’s programme with an evening at the Foxhills Estate.

After a short transfer to the Foxhills Estate, enjoy a relaxed lounge reception followed by private dining in The Orangery: a chance to connect in an exclusive, refined country setting.